But They’re Selling clothes?

Can you believe all this hype around this video is really so you could catch a glimpse of their clothes?

To give you a little background, this video’s been circulating the Internet because it’s “said” to be a mini documentary of 10 people randomly being put together to kiss for the first time. No one knows each other in this little film. But they all kiss and eventually their awkwardness turns into something romantic like some mushy chick flick.

Yup, mentioned on Slate, the video was so beautiful because people in the video were all staged models! It’s fake.

Actually, it’s an advertisement for clothes, and most of these strangers are professional performers who are experienced in acting out love, sex, and intimacy for crowds. The cast includes models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko (who also performed the melancholy indie music that accompanies the short); and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka. Is it really unexpectedly touching that when gorgeous and charismatic Italian models, French actors, indie band leaders, and Hollywood royalty get together to kiss one another—under a soundtrack that prompts, “If you’re not ready for love, how can you be ready for life?”—the results are “beautiful”?

Gotcha!

Though it was fake, don’t you slightly wish it was real? I want to meet someone who’d really live that kind of spontaneous lifestyle. That person’s probably extremely fun to be around. The life of the party.

How do you feel about this video being totally staged? Do you like any of the clothes? Leave comments below.

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