Q & A with Alumni Marketing Group

The Blogger’s Rundown has yet to come to a halt. I had the chance to interview one of Baltimore’s inspiring promoters as an addition about his event promo blog Alumni Marketing Group, which is stated on the AMG Facebook page as “an entertainment marketing guide connecting young professionals and artists globally through Social Media.”  While interviewing founder Cortez of Alumni Marketing Group, I learned he’s someone that has a passion to help those who might not have an opportunity, like many of Baltimore’s “A-list” artist, at exposure to an audience. Alumni Marketing Group is different from previous blogs I’ve featured on Doc’s Castle Media because Cortez provides a service unlike the others. He’s work is more active in event management while his sites showcase what is expected at his events if someone should attend.

As I’ve talked with Cortez, we discussed how Alumni Marketing Group began, what his initial goal for his AMG blogs is, what the two most popular events hosted under Alumni Marketing Group are, and what to look forward to from his company. His company, along with his blogs will amount to change tremendously in the art scene. I can’t wait to see what new things will come out of what he’s doing for this city.


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Doc: Where did the idea to create a blog for the Alumni Marketing Group start?

Cortez: The idea involved just being on social media and being able to utilize social media applications so it could help me put my brand out to an audience that I’m targeting. So essentially, what I did was brand myself using the Alumni Marketing Group’s network, and I was able to use different search engines so I can be able to publish the content that I distribute to my readers and audience.

Doc: Are you the only one involved with the updating of your site?

Cortez: Yes, I’m the sole proprietor of everything.

Doc: Oh, alright. Do you plan on bringing anymore people on?

Cortez: Certainly. That’s what a brand is. It’s Alumni Marketing Network. I’m always looking to bring on new people to the team.

Doc: Okay, so I’m aware that you have two blogs. You have a Blogspot and a Tumblr. Is there a specific reason for why you have two?

Cortez: I’m using two to capture different audiences. Social media is one of the trends now. I think anyone who’s involved in small business should have it.

Doc: Do you get most of you followers from Tumblr because I know a lot of people who use Tumblr? Is that where you post the most?

Cortez: Yeah, I would say I post the most frequently on Tumblr. Blogspot, I usually update sparingly.

Doc: So I guess Tumblr would be your primary?

Cortez: Certainly, that where I do most of the posting.

Doc: What kind of events do you promote on your blog?

Cortez: Right now, my sole service line is individual artist showcases. That involves scouting local talent where I’m able to give them the platform to showcase their music. Addition to doing the showcases, I’m also involved with the visual arts aspects of entertainment. So I work with local film makers, as well, and help them scout talent and promote their casting calls.

Doc: I don’t really know too much about the directors or videographers scene but that’s nice to hear that it’s people out there.

Cortez: Yeah, certainly. Baltimore, I think, is one of the most upcoming… Well, we’re late in terms of where we’re at in the entertainment industry. But I think Baltimore is on the rise in terms of providing these types of things for the urban community.

Doc: So do you promote events outside of the Alumni Marketing Group? I know you do the Monumental Mondays. Do you do anything else other than your Monday showcase?

Cortez: I also do a Saturday event. It’s once a month. I call that the Saturday Spotlight, where artist also have an opportunity to come out to the venue. It’s more so like a happy hour event but if artist would like to showcase, they’re more than welcome to come out. I try to do it at least once a month.

Doc: So Monumental Monday’s is every Monday?

Cortez: Yes, when we originally started it, it was a weekly event. But I was still building the brand and we had some minor setbacks. So I had to cut back from doing it weekly. Monumental Monday’s started in September 2013. So we ran it from September to December weekly; every week. Then we cut back in the beginning of the year because of the turnout. But now, at this point we’re starting to do it weekly again.

Doc: and then the Saturday event is monthly?

Cortez: Yes, Saturday’s event is what I try to do once a month. It’s a daytime event. That’s one of the trends that’s going on around the town now.

Doc: Oh really? Daytime events?

Cortez: Yeah, they call them Day Parties.

Doc: Oh, I’ve never been to any day parties so I probably come to that. Do you have any important events that people should know about in the month of April?

Cortez: Right now, I’m working with a local film maker by the name of Frankie Jones. He’s one of the guys that I’m a subordinate of. I’m helping promote his casting calls for his films. He’s actually trying to do a short film monthly.

Doc: Every month? Really?

Cortez: Yeah, every month. He’s doing short films to help build his brand. So be on the lookout for casting calls on the blog or from our street team. We’ll be putting the word out for talent to come in and cast for these positions.

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Doc: Okay, how do people notify you for permission to perform at your shows?

Cortez: I’m best reached by email. I have a heavy social media presence. If you’re on social media through Twitter, you can find us by the hashtag #MonumentalMondays or you can use the hashtag #MonumentalMusic.

Doc: Can people submit events to you? If they had an event, do you post it on your blog to promote their event, or do you do solely your events?

Cortez:  Well, at this point, I’ve networked with people around the city. But I’m willing to build relationships with other people, like event host and planners. But at this point, I haven’t received submissions for other events because we haven’t built a solid foundation in terms across promoting each other’s events.

Doc: What is your most popular event that you throw?

Cortez: At this point, it’s Monumental Mondays because we’re branding ourselves not just in Baltimore. We’ve reached a market and have had artist perform from as far as California. So I think it’s one of our most notable events at this time. It’s a great opportunity for these artists to showcase their talents to our followers and listeners.

Doc: Thank you for interviewing with me.

Cortez: No problem, thank you.


To see Cortez’s Alumni Marketing Group blog, visit amnep.tumblr.com.

Did you read the last Blogger’s Rundown post with Amirah of AmirahRashidah Blog? Check it out on Doc’s Castle Media.

One thought on “Q & A with Alumni Marketing Group

  1. Pingback: The Music Highlight: Jimmy Apoet “Don’t Excuse My Lingo” | Doc's Castle Media

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